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"IdeaPaint is a single-coat, roller-applied paint that can turn any “paintable” surface into a dry-erase surface. Essentially, IdeaPaint can create a whiteboard environment wherever your ideas might take form (walls, columns, doors, refrigerators, bathrooms, etc.)—but it’s less than half the cost of a traditional whiteboard and better performing. IdeaPaint is also the most environmentally friendly dry-erase product on the market, with limited packaging, transport and materials required."

[ This concept is so creative! I'm the type of person that always forgets the tasks that I need to complete so I'm always jotting down "todo" lists and leaving them scattered around. The problem with this, is that I end up dropping them in the bottom of my bag or stuffing it under a stack of papers on my desk. So many post-its wasted! Gasp. I'm contributing to the waste problem. -- John Goscha is the founder of Idea Paint which created a paint kit that comes with all the necessary tools to apply this paint to your wall. Not to mention, it's "one of the most environmentally friendly dry-erase products on the market." The paint layer turns it into a white board that you can write on, erase as needed, and not waste anymore post-its. Besides being a great,innovative idea, the packaging is easy on the eyes as well. It is simple and clean, modern, and interesting. The instructions are easy to follow with 8 steps layed out for you. You ready the wall, pour "this" into "that", mix well, and start applying with the roller that they provide for you. So fun! ]