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((((Beetroot Design Group Presents: NAKED KING (Thessaloniki, Greece)
"The words on the bottle label are in Greek, and are the name of the wine which is "NAKED KING. The words on the wooden box are the whole fairytale "The emperor's clothes" by Hans Christian Andersen and highlighted and bigger are the words "the king is naked".

Brief: A new winemaker contacted us in order to provide a visual identity to their new wine. The wine is of extremely high quality, but free from any filtering or chemical treatments, so it sits there exposed, without any chemical aid for the consumer to taste it.

Solution: "You could say that it was the king of wines ...but a sincere one." the client said. That reminded us of the Hans Christian Andersen tale "The Emperor's clothes" where the king sits naked and exposed for everyone to see who he really was. So we decided to name the wine "NAKED KING". In order to visually present that, we designed the label of the bottle shaped like a crown and embossed the title NAKED KING instead of printing it. We wanted to show that way it would seem like a naked king, without anything on. For the wooden box we silk printed in the front the tale with big type like in a child book and highlighted the words "The king is naked".))))


As you see, Beetroot let US try to figure out their concept of the wine packaging by visually representing the naked king with a plain white crown. Then they execute the packaging with beautiful silk printed type that makes people nostalgic of tales they heard during their childhood. It ties it all together fairly perfectly :)
I LOVE CLEAN DESIGN. I think simplicity can mean a lot more than throwing a bunch of informative nonsense on a product. Minimal, clean design can leave a better impression on the consumer and they are able to EXPERIENCE something for themselves rather than yelling it at them. I dunno, this packaging made me oo and ahh. It's my third oo and ahh of this blog and there are many more to come.